Team: Brendan Lane, Christie Wong, Patrick Magdua, Levona Yim

Roles I Played: UI Designer, creating the final prototype, graphic designer, animator

Tools Used: Illustrator, Axure RP, Photoshop, After Effects

Prototype: Here   Watch out Video: Here

Award: Top 3 Finalist at the Vancouver User Experience Awards 2014



The goal of this project was to create an interface that allowed Canada Post mail carriers to complete their daily tasks in an efficient manner despite of the postal transformation system. With this system in place, their plan is to cut carriers to reduce costs while maintaining the same delivery efficiency expectations. As a result, mail carriers now have longer and more strenuous routes. In light of this, as a team we created Optimail. Optimail is an application that provides carriers the tools and resources to complete their tasks efficiently.


Persona: We created our persona Pierre Cambray to better understand the daily life of a mail carrier, what their tasks were, their goals, and their emotions and thoughts before, during, and after delivery mail.

Experience Mapping: The persona led us to develop a journey framework that tied Cambray’s emotions and thoughts to specific components of the mail delivery process, clearly visualizing the high and low points of Cambray’s day.

Flow Chart: This flow chart represents our inital idea after interviewing mail carrier and our persona, Pierre Cambray.

Wireframes: Our initial idea was an app that would take data from sorting mail machines and personal preferences to develop a daily personalized plan for carriers on the job. The plan’s focus is to alleviate the physical demand while maximizing delivery efficiency. Our wireframes demonstrate how the app would provide a customized plan and track the carrier’s progress throughout their day.

Prototype:  Here is our initial prototype based on the flow chart and our intial interviews with mail carriers. The app tracks the carrier’s progress by displaying a map highlighting their route and providing a progress report. At the end of the day, the report is automatically sent to the office when the carrier clocks out.

User Testing Results:  We tested our initial prototype with 2 Canada Post mail carriers, a UPS delivery agent, and a Puralotor  carrier. As a result, we realized, we realized the app would not be a effective nor effiecient for them since carriers have the firsthand knowledge of the area and need to constantly adapt to special circumstances that may occur. View our results.

Final Result: From the insight gained from testing our prototype, we shifted the focus of our app from providing a customized plan to relevant tools and information that the carrier can use in all their tasks. These tools allow mail carriers to quickly scan parcels, mailxboxes and bundles, use geolocation to track deliveries and be informed about weather changes, deliver parcels efficiently, and check progress with meaningful stats. The app allows mail carriers to make notes as well as notify them using audio cues if there is an alert or a package to deliver is nearby. 

Our Final Prototype